Burson-Marsteller studied the Fortune Global 100 and found that 79% of them use Twitter, Facebook, Youtube or corporate blogs to communicate with customers and other stakeholders. Twitter is the most popular platform that the companies use. Two-thirds of the Fortune 100 have at least one Twitter account. Fifty-four percent have at least one Facebook fan page, 50% have at least one YouTube channel, and 33% have at least one corporate blog. It is worth noticing that social networks like Twitter and Facebook are mostly West-oriented; Asia-Pacific companies don’t use them as much. They instead prefer corporate blogs.
A full report can be found here.
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